More Than Gloves: How Cultural Diversity Strengthens Granberg
Discover how our inclusive workplace strengthens our mission to prevent hand injuries and foster innovation through global collaboration.
What Cultural Diversity Means at Granberg
Cultural diversity goes beyond our origins. It shapes how we work, learn, and grow together. Our team brings together people from different cultures and life stories; diversity makes Granberg what it is. Creating an environment where everyone has a place and every voice matters is essential. All of which are rooted in our core values — honesty, passion, courage, and expertise.
“Ensuring a thriving and growing organisation requires a deep commitment to creating a diverse and inclusive work environment. We view our multicultural workplace as our significant strength, where our people are the heart of our business, no matter their cultural backgrounds.” — Ole Marthon Granberg, CEO, Granberg AS
Why It Matters to Us
Cultural diversity is not just about having a broad mix of people — it's about inclusion, dignity, and opportunity. It means:
- Listening to different perspectives
- Challenging our assumptions
- Building bridges instead of walls
It brings richer discussions and a broader understanding of the world. That matters — not just in how we work with each other, but in how we design our gloves that meet the needs of people across industries and continents.
As Ole Marthon Granberg puts it:
"Our team's diversity helps us see the world more clearly — and that helps us serve it better."
Our Vision: A Future with Zero Hand Injuries
We're not just making gloves — we're working toward a world where no one gets hurt because of inadequate hand protection. Our vision of zero hand injuries drives everything we do. A goal we pursue through innovation, strict safety standards, and sustainable practices — but most of all, through the dedication and expertise of our people.
Our employees come from diverse cultural backgrounds — Norway, Sweden, Lithuania, Poland, the Netherlands, Romania, Australia, Namibia, Malaysia, and the Philippines. Together, we bring a wide range of perspectives that help us find smarter, more effective ways to protect hands and improve safety for everyone.
Employee Perspectives: Faces of Granberg
Here are a few reflections from our team members:
“As a new member of the marketing team, I appreciate how Granberg embraces diversity and makes everyone feel valued. It’s empowering to be part of a team where different cultures and perspectives are truly respected.” – Krister Canare, Philippines
“I appreciate and am delighted to be working with an amazing team in the product department. As someone from a different nationality, I can honestly say I’ve never felt any form of discrimination here. That sense of acceptance is very important for me to feel like myself in Granberg.” – Ina Grauziniene, Lithuania
How It Fuels Innovation for Hand Protection
Granberg thrives with our headquarters in Norway, our EU office in Sweden, and R&D in Lithuania, as well as plans for international expansion because of our multicultural foundation.
"We believe that promoting and embracing cultural diversity strengthens mutual respect and gives us the opportunity to learn from one another and gain a deeper understanding. It fosters greater inclusion, stability, and progress in the workplace and in society. - Elisabeth B. Knudsen, HR Coordinator, Granberg AS
Equality is not a privilege;
it is a right and a responsibility.
We are committed to creating a world where everyone is treated with dignity and respect, regardless of gender, race, or background. This commitment is more than words; we carry it into how we work, the people we hire, and the environment we build together.
By harnessing a diverse and inclusive workplace, we create more effective teams, enhance communication, and gain better insights into the real-world needs of the people who use our hand protection products.
Granberg Day: Building Connections. Celebrating Inclusivity.
Inclusion is not just a concept for us; it’s in our DNA that we celebrate. One way we do this is through Granberg Day, a gathering, that unites us from all our offices for team-building, strategy sessions, and shared meals. This event reaffirms our commitment to a workplace where everyone feels valued and empowered.
As a multicultural company, this reminds us how our varied perspectives contribute to our shared success, making us a team to be proud of.
Join Us on our Journey
As Granberg continues to grow, so does our commitment to fostering an inclusive environment where everyone, no matter their origin, feels valued, heard, and empowered to contribute. We believe that when people feel seen, heard, and respected, they thrive — and so does the company.
We're proud of the diversity that defines our team and the shared values that bring us together. We will continue to invest in an inclusive workplace that reflects the world we serve. For us, inclusion isn't a policy — it's a mindset. Diversity isn't something we manage. It's something we celebrate.
Follow us on LinkedIn and Facebook to meet more people behind Granberg and celebrate the cultures, ideas, and stories that shape who we are. Let's build a more inclusive world, one conversation at a time.
Related information
Curious about how cultural diversity ties into our broader sustainability goals?
Explore the Granberg Group’s Sustainability Report, see how we work toward a more inclusive and responsible future within our walls and beyond.
The World Day for Cultural Diversity for Dialogue and Development is celebrated annually every 21st of May – sanctioned by the United Nations dedicated to promoting global cultural diversity and intercultural dialogue.